Equality Now
Equality Now is an international nonprofit that works to eradicate violence and discrimination against women and girls through legal advocacy.
While the organization had accomplished a tremendous amount of good in its 25-year history, their outdated identity and digital presence didn’t adequately reflect their mission, power, and impact—or the level of bad-assery it takes to dismantle decades of cultural and structural violence against women.
Tasked with refreshing Equality Now’s visual identity, website, and communications strategy, I worked closely with our client and our own design and UX teams, conducting site audits and stakeholder interviews, developing content strategy for the new site, and establishing new tone and voice guidelines. Our work earned Blue State Digital a Silver W³ Award in 2016.
