Citi
Upon joining Critical Mass in 2016, my team was tasked with updating all banking product pages for Citi, helping our long-standing client solidify their presence in the emerging fintech space.
In addition to writing scripts for internal branding videos and establishing new digital tone and voice guidelines, I partnered with our lead content strategist to restructure product pages in accordance with FDIC requirements, conducted extensive user testing, and wrote all new copy for Citi Checking, Savings, CD and IRA pages.
