McKinsey & Company
McKinsey & Company is a global management consulting firm that provides strategy services to businesses, governments, and institutions around the world.
When the firm underwent a huge rebranding effort in 2018, I worked with design and UX partners to create an in-depth, interactive brand guide, which was used to introduce internal teams to the firm’s new digital design standards.
One key to McKinsey’s ongoing success is the firm’s ability to continually attract the world’s best and brightest.
I worked closely with our client to develop an interactive career quiz, which introduces prospective employees to the diverse array of opportunities available within the firm.